This 'Viral Marketing Cheat Sheet' is a pithy and to-the-point guide on viral marketing. The company behind the chart, KISSmetrics, provides online software to its customers that helps to turn analytics into actionable market research and insight.
Social media is barely out of its infancy yet already marketers are jumping on to it as a way to drive sales through the much sought after yet elusive method of viral marketing. Simply using Facebook or Twitter to promote a product does not, in of itself, guarantee success.
The chart featured here points out that marketers and businesses need to adopt practices that engage online communities and encourage sincere interaction, rather than just use Twitter or Facebook as a sort of online billboard to broadcast their product.
Network-Infecting Instruction Graphs
KISSmetrics Illustrates Effective Viral Marketing
Trend Themes
1. Effective Viral Marketing - The rise of social media presents opportunities for companies to create effective viral marketing campaigns through sincere interaction with the online community.
2. Actionable Market Research - Companies can turn analytics into actionable market research and insights using online software like KISSmetrics.
3. Engaging Online Communities - Marketers can increase their chances of success by adopting practices that encourage sincere interaction and engagement with online communities rather than using social media as a broadcast platform.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can use technology and data analytics to create effective viral marketing campaigns.
2. Social Media - The rise of social media has created an entirely new industry with opportunities for companies to engage with online communities and create viral marketing campaigns.
3. Software as a Service - Companies like KISSmetrics are providing online software to turn analytics into actionable insights, disrupting the traditional market research industry.