Snowboarding retail brand Burton is collaborating with Run DMC to launch a collection of items that comprise snowboards, boots, bindings, apparel, outerwear, and accessories. The inspiration of the collection came from Jam Master Jay of Run DMC and Burton owner Jake Burton passion for snowboarding which was one of the foundations of their friendship. The collaboration is described by them as "their legacy and amplify the connection between hip-hop and snowboarding."
The starting items available in the collection will begin with Burton’s limited edition collection ‘Mine77.' The Mine77 x Run DMC features the exclusive ‘DJ Board’ snowboards which are constructed by hand. The snowboard design comes from the use of vinyl records and the packaging follows the design of metal DJ transport cases. The digital auction to purchase these items will commence on February 7th to February 15th with all the proceeds going to the Chill Foundation and the Jam Master Jay Foundation.
Vinyl Record-Inspired Snowboards
Burton Collaborates with Run DMC on Musically-Inspired Collection
Trend Themes
1. Musically-inspired Collections - Retail brands can collaborate with musicians or music-inspired brands to create unique collections that appeal to music and fashion enthusiasts, creating a disruptive innovation opportunity.
2. Handcrafted Snowboards - Handcrafted snowboards that incorporate unconventional materials such as vinyl records can appeal to niche markets and provide a disruptive innovation opportunity for snowboarding brands.
3. Charitable Collaborations - Collaborations between brands and charitable foundations can increase brand reputation and social responsibility, providing a disruptive innovation opportunity for socially-conscious companies.
Industry Implications
1. Fashion Industry - The fashion industry can collaborate with music-inspired brands or musicians to create unique clothing collections that cater to specific niche markets, creating a disruptive innovation opportunity.
2. Snowboarding Industry - The snowboarding industry can explore the use of unconventional materials and designs to create unique and personalized snowboarding equipment, providing a disruptive innovation opportunity.
3. Charitable Organizations - Charitable organizations can collaborate with brands to create unique fundraising campaigns that benefit both parties, providing a disruptive innovation opportunity for nonprofit and socially-conscious organizations.