'Vintense,' the alcohol-free adult beverage distillery that specializes in a variety of wines, has debuted the 'O°rigin' line full of regional flavors. The two largest collections of wines at Vintense are its flavored bubble wines and its alcohol-free grape wines, which are meant to replicate the flavor of alcoholic wine.
The O°rigin line, though, was created to deliver a variety of traditional flavors from across the globe. These wines are 100% terroir, meaning the ingredients are grown in the specified region and the drink is manufactured in that region. The importance of terroir wines surrounds the belief that flavors cannot be replicated in other regions, even if the same grape strains can be grown elsewhere.
The first two O°rigin wines from Vintense are the 'Les Galets' from the Rhone region, which borders France and Switzerland, and the 'Terra Australis,' which comes from real Australian vineyards. These wines boast a traditional mix of sweet and bitter flavors while containing a 0.0% ABV which is perfect for "sober-curious" customers.
Alcohol-Free European Wines
Vintense's 'O°rigin' Wines Offer 100% Traditional Terroir Flavors
Trend Themes
1. Alcohol-free Wines - The rise of alcohol-free wines is an opportunity to create innovative and non-alcoholic versions of traditional alcoholic beverages.
2. Terroir-focused Products - The emphasis on traditional terroir flavors in Vintense's O°rigin line presents an opportunity to explore similar terroir-focused products in other industries, such as coffee and chocolate.
3. Sober-curious Market - The popularity of non-alcoholic wines among sober-curious customers highlights a growing trend in the market for healthier and more mindful consumption choices.
Industry Implications
1. Wine and Spirits - The creation of alcohol-free wines presents a disruptive innovation opportunity for the wine and spirits industry to tap into a growing market for non-alcoholic beverages.
2. Food and Beverage - The emphasis on traditional terroir flavors in Vintense's O°rigin line presents an opportunity to explore similar terroir-focused products in other food and beverage industries, such as cheese and honey.
3. Hospitality - The rise of alcohol-free wines presents a disruptive innovation opportunity for the hospitality industry to cater to sober-curious customers and expand their offerings beyond traditional alcoholic beverages.