The online retailer SSENSE has partnered with KAR / L’ART DE L’AUTOMOBILE to offer consumers a speedy clothing collection inspired by the all-white vintage Ferrari.
The collection is comprised of T-Shirts featuring the luxury vehicle and a print that reads "ESSENSE." The shirt features clear vintage motifs, but still maintains a contemporary feel, as it was re-interpenetrated through a more modern lens. The black T-Shirt is perfect for car enthusiasts, as well as lovers of vintage collectibles.
In addition to the apparel, the collaboration is also retailing the all-white retro sports car modeled in the promotional editorial. This unconventional but stylish collaboration would appeal to both lovers of luxury vehicles or lovers of vintage fashion.
Retro Car Clothing Collaborations
SSENSE's KAR / L’ART DE L’AUTOMOBILE Range is Ferrari-Inspired
Trend Themes
1. Retro Car Fashion - Opportunity for fashion brands to collaborate with car enthusiasts and create vintage-inspired clothing collections.
2. Luxury Vehicle Merchandise - Potential for luxury car manufacturers to partner with retailers to offer branded merchandise and expand their customer reach beyond automobiles.
3. Cross-industry Collaborations - Opportunity for retailers and automotive brands to collaborate and create unique products that combine fashion and automobiles.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of retro car clothing collaborations to attract car enthusiasts and expand their product lines.
2. Automotive - Car manufacturers can explore partnerships with fashion retailers to enhance brand visibility and reach a wider audience through merchandise collaborations.
3. Retail - Retailers can capitalize on cross-industry collaborations and cater to the interests of both car enthusiasts and fashion lovers with unique products.