Tommy Hilfiger added a new vintage cropped bra to it's winter clothing line. The rest of the line celebrates the return of 90s themed clothing, so this new sports bra fits in perfectly. The bra is made from a soft jersey material with a high neckline, making it a piece that marries style and comfort. Featuring a classic Tommy Hilfiger look, this chic sports bra features branding on the front and the label's traditional red, navy blue and white colors.
Retailing for $30, not only is the piece stylish, but it is also affordable. This new vintage cropped bra has a racerback silhouette, making it supportive, comfortable and perfect for the gym, while still ensuring that it can be worn on it's own in the summer.
Retro Jersey Sports Bras
Tommy Hilfiger Created a New Vintage Cropped Bra
Trend Themes
1. Vintage Athletic Wear - This trend shows an opportunity for athletic wear companies to incorporate a vintage aesthetic into their designs.
2. Affordable Sportswear - This trend highlights the demand for affordable sportswear, creating an opportunity for companies to offer stylish, high-quality athletic wear at a lower price point.
3. High-neck Sports Bras - This trend marks an opportunity for sportswear companies to design more high-neck sports bras as a fashion statement without losing support for active women.
Industry Implications
1. Athletic Wear - The athletic wear industry can benefit from incorporating vintage styles into their collections as a way to attract a wider customer base.
2. Fashion Retail - Fashion retailers can tap into this trend by stocking affordable sportswear options that appeal to trendy customers.
3. Fitness Centers/gyms - Fitness centers and gyms can use this trend to offer merchandise that doubles as workout wear and streetwear to attract a trendy clientele.