Primark has launched two new vintage clothing concession stands in Birmingham and Manchester in partnership with Vintage Wholesale Company. WornWell by the Vintage Wholesale Company allows consumers to shop branded and off-brand vintage clothing at a more affordable and accessible price, including clothing by era. The stands will offer 70s, 80s, and 90s clothing like denim jumpsuits, shirts, spaghetti strap tops, printed sweaters, puffer jackets, and patterned Hawaiian shirts.
"We want to see clothes loved for longer and kept in circulation – we’ve got big plans within our own business to give clothes a longer life, and we’re thrilled to be supporting an independent business who is working to do this."
The WornWell by the Vintage Wholesale Company concession opens in Primark’s Birmingham High Street location on August 23 and will open in its Manchester Market Street store in the coming weeks.
UK-Based Vintage Concessions
Primark Opens Two Vintage Clothing Concessions in its UK Stores
Trend Themes
1. Branded Vintage Clothing - Opportunity for other fashion retailers to partner with vintage wholesalers and offer consumers branded vintage clothing at a more accessible price point.
2. Sustainable Fashion - Trend towards longer life for clothes provides opportunities for innovation and support for independent businesses like the Vintage Wholesale Company.
3. Era-specific Clothing - Growing demand for era-specific clothing provides opportunity for retailers to offer specialized vintage clothing in-store or online.
Industry Implications
1. Retail Industry - Retailers can learn from Primark's partnership with the Vintage Wholesale Company and their approach to offering more affordable and sustainable fashion.
2. Vintage Clothing Industry - The Vintage Wholesale Company's partnership with Primark raises awareness of the industry and provides opportunities for growth and collaboration.
3. Sustainable Fashion Industry - Primark's focus on giving clothes a longer life and support for independent businesses signals a growing demand and opportunity for innovation in the sustainable fashion industry.