'Th.Konig' features vintage beer labeling with a contemporary twist for the modern consumer to enjoy.
The brand 'Theodor Koenig Brauwerke' enlisted the creative agency 'Christoph Petersen Design' to create packaging that pays homage to the founder of the brand. The labels that arose from this reveal a photo of the founder, a black backdrop and white vintage writing. The vintage beers are packaged in bottles that are shorter and wider than most and have a contemporary curved shape. The monochrome vintage labels coupled with the unique shape of the bottle makes for an eclectic design mix that is likely to draw the attention of the brand's consumers.
These beers are an excellent example of the benefits of producing new designs and products that still pay homage to old ones.
Modernized Vintage Beer Branding
This Beer Mixes Contemporary Designs with Traditional Ones
Trend Themes
1. Vintage-inspired Beer Packaging - Opportunity for breweries to create nostalgic, retro designs that appeal to modern consumers.
2. Contemporary Twist on Traditional Brands - Brands can update their image while still honoring their heritage, attracting both loyal customers and new audiences.
3. Eclectic Design Mix for Beverage Packaging - Innovative bottle shapes paired with vintage labeling can create a visually appealing and unique product offering in the beverage industry.
Industry Implications
1. Craft Beer and Brewing - Craft breweries can leverage modernized vintage branding to differentiate themselves and connect with beer enthusiasts.
2. Graphic Design and Branding - Creative agencies and designers have the opportunity to blend old and new aesthetics, creating innovative packaging for various industries.
3. Beverage Packaging - Packaging companies can explore unconventional bottle shapes and vintage-inspired labeling to cater to brands seeking distinctive packaging solutions.