Chances are you may not know who director Vincent Haycock is, but you have surely heard the hit track 'Let's Go' by Calvin Harris and Ne-Yo. The video for this song is Haycock's latest masterpiece and is sure to have you ready to party, hit the gym or get up and travel.
Vincent Haycock has directed many of Calvin's music videos, like the popular 'Feel So Close' and 'Bounce,' as well as my personal favorite, MSTRKRFT's 'Heart Breaker.'
The video for Let's Go does not disappoint: it follows a day in the life of 4 couples living in Rio, Los Angeles, Tokyo and Berlin, though the former is only observed in the version of the track without Ne-Yo. Both video versions give the viewer the sense of excitement that Calvin Harris and Vincent Haycock are known for. Calvin Harris and Ne-Yo make short appearances later on in the video as well.
The imagery and separate story lines just make you want to hop a plane, find an underground rave and dance all night long (something I am sure Calvin Harris fans are far too familiar with).
Globetrotting Party Videos
The Calvin Harris and Ne-Yo 'Let's Go' Video is Fun
Trend Themes
1. Globetrotting Party Videos - The rise of globetrotting music videos showcasing different cultures and destinations presents opportunities for travel and tourism industries to collaborate with artists for promotional purposes.
2. Director-brand Relationships - The success of Vincent Haycock and Calvin Harris' ongoing professional relationship highlights the emergence of collaborative director-brand partnerships as a new trend in the music industry.
3. Music Tourism - The popularity of music videos that showcase cities as vibrant cultural hubs presents an opportunity for the tourism industry to create music-themed tours and experiences for fans of the featured artists.
Industry Implications
1. Travel and Tourism - The tourism industry can partner with music artists and directors to create promotional content that highlights destinations through the lens of music videos.
2. Music Industry - Brand collaborations with music video directors like Vincent Haycock can create opportunities for disruptive innovation in creating unique music video content that strengthens an artist's brand and messaging.
3. Event Management - The emergence of music tourism presents opportunities for event managers to incorporate music-themed tours and experiences into their offer for fans of featured artists and musicians.