Vin Diesel and Dodge have teamed up for a new ad campaign that touts the American automaker's commitment to muscle. The new series of commercials has been dubbed "The Brotherhood of Muscle" and consists of three spots. In each one Dodge's muscular Challenger coupe and Charger sedan take a starring role, although the V8-powered Durango SUV is also shown some love.
It's clear that Vin Diesel and Dodge were trying to reference the actor's Dominic Toretto character from the Fast and Furious film franchise. Toretto is never named and no reference to the franchise is made, but fans of the franchise know that the muscle-bound gearhead has an affinity for Dodges. The campaign drops a little more than two weeks after the eighth film in the series, "The Fate of the Furious," was released.
Power-Touting Automaker Ad Campaigns
Vin Diesel and Dodge Team Up to Promote American Muscle Cars
Trend Themes
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Industry Implications
1. Automotive - Opportunity for automakers to leverage ad campaigns that highlight their commitment to muscle cars and strengthen their brand image.
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