Through a series of artistic reinterpretations of popular movie posters, the latest project by graphic designer and photographer Viktor Hertz is set to establish him as a creative force in the design community.
"What I do, is that I make quite a simple movie poster, including one or a few pictograms displaying the theme of the film," said Hertz. "Either original pictograms combined, or modified ones to fit with the film."
The movies used for his minimalist pictograms range from massive modern films like Spider-Man to classics like Jaws and the Exorcist. The Victor Hertz pictograms are an ongoing project, so you can expect the list of movies featured to expand.
Viktor Hertz’s pictograms have proven to be a hit. Prints of the posters are now available for sale. To see my favorite pictograms, check out the gallery above.
Popular Movie Pictograms
Graphic designer Viktor Hertz Uses Pictograms to Recreate Movie Posters
Trend Themes
1. Minimalist Movie Posters - The use of minimalistic imagery in movie posters creates opportunities for graphic designers to showcase innovative ways of sharing a movie’s theme using as few elements as possible.
2. Pictogram Graphic Design - Pictograms provide designers with a creative opportunity to depict the essence of a film, product, or service in a simplified and iconic manner, leading to a new era of logo and branding designs.
3. Pop Culture Art - Artists who depict pop culture through their designs provide a unique perspective that can lead to unusual or distorted imagery, which can be used to inspire new designs that embrace unconventionality and uniqueness.
Industry Implications
1. Movie Industry - The use of pictograms in movie posters offers an amazing chance for film companies to experiment with new forms of advertising, especially since technology is evolving and is creating new ways of reaching audiences.
2. Graphic Design Industry - Pictograms can deliver powerful messages; utilizing new techniques such as pictogram-only posters can allow designers to capture the meaning of a product or service in new, innovative methods and thus, redefine the definition of graphic design.
3. Art Industry - Merging the best of pop culture with art is appealing to consumers, who will buy these designs in the form of posters, t-shirts, stickers or prints, thus creating an entirely new niche market for artists in the pop-art genre.