VikingSpots is a new program from Viking Mobile that offers free mobile Internet in exchange for participating in deals or promotions with local businesses. VikingSpots was created by Viking Mobile, a Belgian mobile phone carrier.
VikingSpots is currently only available in the Hasselt area of Belgium and only to a select few beta testers. The system works using Viking Points which are earned when a user completes a deal or offer. These points can then be redeemed for mobile Internet use. Rewarding consumers for interacting with local businesses is a win all around. Here’s hoping that American mobile phone carriers can adapt this idea. Mobile Internet usage costs American consumers a small fortune. It wouldn't be hard to convince consumers to eat out or try a new service if it saved them some money on their monthly phone bill.
Mobile Consumer Rewards
VikingSpots Offer Free Internet in Exchange for Completing Local Deals
Trend Themes
1. Rewards-based Marketing - Businesses can implement a rewards-based marketing strategy where consumers earn points or rewards for completing deals or offers.
2. Local Business Partnerships - Mobile carriers can collaborate with local businesses to offer exclusive deals or promotions for their customers and in return, gain customer loyalty.
3. Cost-effective Mobile Internet - Mobile carriers can explore innovative models, like VikingSpots, to offer cost-effective mobile Internet options to consumers by leveraging partnerships and rewards.
Industry Implications
1. Mobile Carriers - Mobile carriers can leverage rewards-based marketing and local business partnerships to offer unique benefits to their customers and differentiate themselves in the market.
2. Local Businesses - Local businesses can collaborate with mobile carriers to create exclusive deals and promotions, attracting new customers and increasing customer engagement.
3. Marketing Technology - The development of technology platforms that facilitate rewards-based marketing and help businesses track and manage customer interactions can open up new opportunities in the marketing technology sector.