The Vie Active fitness line merges athletic apparel with high fashion elements. The Australian label is pioneering the atypical mix of sport wear with merino wool, a fabric that is seldom seen at the gym despite its noted ability to keep bodies cool and dry.
There is much variety present in this collection. Shoppers can pick from an assortment of sports bras, zip up sweaters, leopard print tights and flexible shorts. The materials are also anti-microbial and quick drying, making them the perfect addition to one's workout routines.
For those in search of a hardcore look, Vie Active's Urban Warrior series builds on camouflage prints. While the pieces are appropriate for tracks and jaunts outside, the premium activewear is also well-suited to everyday activities.
Wool-Infused Activewear
The Vie Active Urban Warrior Collection Incorporates Atypical Fabrics
Trend Themes
1. Wool-infused Activewear - Incorporating merino wool in activewear for enhanced cooling and drying capabilities.
2. Athleisure Fashion - Merging athletic apparel with high fashion elements for stylish workout attire.
3. Anti-microbial Materials - Utilizing materials that are antimicrobial and quick drying, ensuring hygiene and comfort during workouts.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to explore incorporating merino wool and fashion-forward design in their activewear collections.
2. Fashion - Fashion brands can explore the athleisure market by combining athletic functionality with high fashion aesthetics.
3. Textile Manufacturing - Textile manufacturers can develop and supply anti-microbial and quick-drying materials for the activewear industry.