Vidlet is an ingenious market research app that asks users to answer questions through a series of quick selfie videos. The unique research tool is designed to augment older forms of market research, like surveys, focus groups and ethnography through readily available smartphone technology.
Brands that partner with Vidlet will set out a simple list of questions and tasks, where users can simply switch on the app and quickly record their response through a video. The answers are cataloged in a safe portal, where companies commissioned by Vidlet can access these clips.
This innovative market research method takes advantage of a society that is already comfortable with video calls and taking selfies. Transforming this seemingly narcissistic tendency into a form of ethnographic research may be indicative of how consumer insights will be gathered in the future.
Ethnographic Research Apps
'Vidlet' is an App That Records Consumer Behavior Through Selfie Videos
Trend Themes
1. Video-based Consumer Research - Brands can capitalize on the growing comfort with video calls and selfies by using video-based consumer research methods like Vidlet to gather valuable insights.
2. Augmented Market Research - The use of market research apps like Vidlet augments traditional methods such as surveys, focus groups, and ethnography, making data collection more efficient and accessible.
3. Selfie-centric Ethnography - By leveraging selfie videos, market research apps like Vidlet offer a unique way to conduct ethnographic research and understand consumer behavior.
Industry Implications
1. Market Research - Market research companies can adopt video-based research apps like Vidlet to improve data collection and offer more insightful consumer analysis.
2. Consumer Insights - Brands can utilize video-based research tools to gain deeper consumer insights and inform their product development and marketing strategies.
3. Mobile App Development - The growing demand for market research apps like Vidlet presents opportunities for mobile app developers to create innovative tools that cater to this market segment.