The multimedia performance partners of Sweatshoppe, Bruno Levy and Blake Shaw, developed a new technology where video, mark-making and architecture come together in a jaw-dropping interactive display they dubbed "video painting". To work the magic, Shaw created a Software program that projects video when triggered by the LED lights in the paint roller.
They shot the video in the urban settings of New York to create "The Landing" which is the first in a series of episodes to showcase their talented works. At a recent Art Show in Miami they gave attendees an opportunity to try out their system by painting a huge video of a women licking a Popsicle.
Video Painting
Sweatshoppe use a digital paint roller to project a video on Brick Walls
Trend Themes
1. Interactive Video Display - Opportunity for businesses to create interactive video displays that blend video, mark-making, and architecture.
2. Led-triggered Projectors - Development of LED-triggered projectors for art installations, retail displays, and other events.
3. Digital Street Art - Emergence of digital street art using video projectors to create interactive, site-specific installations.
Industry Implications
1. Advertising - Opportunity for advertisers to create interactive video ads that engage audiences through immersive installations.
2. Entertainment - Development of LED-triggered projectors opens new possibilities for immersive concert experiences and other live events.
3. Hospitality - New technology paves the way for innovative hotel and restaurant designs utilizing interactive video displays to enhance guest experiences.