JUNBUG and NA's clothing label 'Deadline' releases a new video lookbook for its Spring/Summer 2014 collection.
The latest video clip features a whole lot of money and women -- oh, and the spring/summer collection. The collection includes a full range of baseball caps, bucket hats, t-shirts and more. The collection includes plenty of big graphic tees. One of the designs features a young Mike Tyson, while another flashy t-shirt has handcuffs organized to resemble the Olympic rings.
This street-wear collection will definitely get you noticed. The bright colors and bold graphics are exactly the look you want with spring coming up. If wearing the clothes bring about a lifestyle even slightly similar to what's depicted in the video lookbook, you can count me in for an order.
Rap Lifestyle Lookbooks
Deadline's New Video Lookbook Shows Off Women and Clothing
Trend Themes
1. Street-wear Fashion - A rise in the demand for bold and colorful street-wear clothing that reflects a particular lifestyle shown in the rap lifestyle lookbooks.
2. Video Lookbooks - The increased use of video lookbooks by clothing labels to showcase their collections and replicate the lifestyle portrayed through them.
3. Graphic T-shirts - Graphic t-shirts with bold and flashy designs featuring popular icons and symbols like Mike Tyson and Olympic rings are gaining popularity in street-wear fashion.
Industry Implications
1. Fashion and Apparel - Clothing companies that cater to urban youth can leverage the trend of bold and flashy streetwear to market their clothing label.
2. Marketing and Advertising - There is a new opportunity for advertising and marketing agencies to create more compelling video lookbooks for trendy street-wear fashion brands.
3. Social Media and Influencer Marketing - Social media influencers and bloggers who cater to the urban youth scene can partner with clothing companies to showcase their collections and promote unique street-wear fashion.