While in the past one took photographs to remember the special moments in one's life—from birthdays and anniversaries to weddings, birth, and other milestone moments—in this day and age, individuals may also opt-in for a video book. Heirloom Video Books is a company that offers such a service where one can animate their memories of events, beyond the framework of photographs. A video book is described as "a physical book that plays your videos." The brand allows one to create custom video books that can be sent to friends, family, and loved ones.
The books arrive in the mail fully charged and play automatically once the cover is opened. Heirloom Video Books offers 10-minute books for $49 and 20-minute books for $69. Consumers also have the option to opt-in for a gift box.
Heartwarming Video Books
Heirloom Video Books Allows One to Replay Their Favorite Moments
Trend Themes
1. Video Memory Books - The trend of creating physical video memory books that play personal videos is growing, providing opportunities for companies to provide easy and customizable solutions for consumers to relive their favorite moments.
2. Personalized Gifting Experiences - The trend of sending personalized video memory books as gifts allows for a unique and special gifting experience, providing opportunities for companies to offer personalized gifting services in various industries.
3. Innovative Photo-related Products - The trend of expanding traditional photo-related products beyond just prints and albums to include video books provides opportunities for companies to create innovative and unique photo-related products that enhance memories and experiences.
Industry Implications
1. Photography Industry - The photography industry can incorporate video memory books as a new offering and potentially disrupt the traditional photo album market.
2. Gifting Industry - The gifting industry can incorporate personalized video memory books as a unique and special gift for various occasions and potentially disrupt the traditional gifting market.
3. Memory Preservation Industry - The memory preservation industry can incorporate video memory books as an innovative way to store and relive memories, potentially disrupting the traditional methods of memory preservation such as photo albums and scrapbooks.