Instagram is testing a new feature that brings video ads to IGTV in a concerted effort to continue to monetize the platform. The video ads were created for mobile viewers, and they run for a maximum length of 15 seconds. Ads will start before the content users are watching, and users will have the option to skip ads.
The ads will be tested for the remainder of the year and following that the platform will decide to include them in the normal app. Overall the feature will help the platform to drive more revenue from advertising.
Along with video adds IGTV will also have digital badges, which will be available for purchase from, Instagram Shopping.
Social Media Video Ads
Instagram is Putting Adds on IGTV Content in a Move Toward Monetization
Trend Themes
1. Mobile-friendly Video Ads - The popularity of mobile video content consumption presents an opportunity for marketers to create highly engaging short-form video ads tailored to the mobile viewing experience.
2. Monetization of Social Media Platforms - As social media platforms continue to engage more users, there is an opportunity for companies to monetize their platforms through advertising, digital commerce, and other methods.
3. Interactive Digital Badges - Interactive digital badges are an innovative way to increase engagement and build a stronger community for brands and creators on social media platforms.
Industry Implications
1. Digital Advertising - The proliferation of video content and mobile devices presents a significant opportunity for digital advertising companies to create and distribute highly engaging video ads on social media platforms.
2. Social Media - As social media platforms continue to engage more users, there is an opportunity for companies to monetize their platforms through advertising, digital commerce, and other methods.
3. E-commerce - Digital badges offer an innovative way for e-commerce companies to build brand loyalty and increase sales by creating interactive experiences for their customers on social media platforms.