The Victoria, Victoria Beckham 2013 collection is purple-hued and full of adorable party dresses.
This is Victoria Beckham's sister brand with a lower price point and was created with a more youthful consumer in mind. The fabulous fashions are delicate, flirty and packed with subtle details. The 2013 collection was littered with soft prints and tons of floral patterns. Must-purchases from the standout dresses include a flouncy above the knee cocktail dress with a whimsical floral print, a loose-fit textured lavender tunic dress and the vivacious overlapping white floral short dresses. The collection is darling and Mrs. Beckham has once again proven she is more than just a pretty face.
The Victoria, Victoria Beckham 2013 collection is made up of pretty, petite and poised looks for fashionable young women.
Flirty Floral Fashions
The Victoria, Victoria Beckham 2013 Collection is Youthful
Trend Themes
1. Youthful Floral Fashion - Disruptive innovation opportunity: Creating affordable and trendy floral fashion options for young consumers.
2. Delicate Party Dresses - Disruptive innovation opportunity: Designing party dresses with subtle details and soft prints.
3. Lower Price Point Brands - Disruptive innovation opportunity: Developing sister brands with lower price points to target a more youthful consumer base.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating floral patterns and soft prints into fashion collections.
2. Retail - Disruptive innovation opportunity: Introducing lower price point brands to appeal to a wider consumer demographic.
3. Textile - Disruptive innovation opportunity: Creating innovative textile techniques to produce delicate and flirty party dresses.