Now you see her, now you don’t. Victoria Beckham plays hide-and-seek in the new commercial for the Victoria Beckham dVb Dress Collection.
The commercial is a tongue-in-cheek parody of Beckham’s stint as the face of the Marc by Marc Jacobs ad campaigns which involved her being shoved into a shopping bag and sticking weird-looking hats on her head.
I love how Victoria pokes fun at herself in her own commercial, it is very admirable to have such a strong sense of humor.
Self-Parody Ads
Victoria Beckham Plays Hide & Seek in Dress Collection Commercial
Trend Themes
1. Self-parody Ads - Opportunity for brands to create humorous and self-aware commercials that poke fun at themselves.
2. Celebrity Endorsements - Using celebrities to add humor and create buzz in advertising campaigns.
3. Playful Marketing - The use of playful and light-hearted marketing strategies to engage consumers.
Industry Implications
1. Fashion - Fashion brands can utilize self-parody ads to showcase their products in a humorous and relatable way.
2. Entertainment - Celebrities in the entertainment industry can embrace self-parody ads to connect with their audience and build their personal brand.
3. Advertising and Marketing - The advertising and marketing industry can harness the power of self-parody ads to create memorable and impactful campaigns.