Vibrant brand identities are sure to capture the attention of the style-minded consumer, especially in a contemporary setting that favors curated color combinations that instill an aura of playfulness and bold details that communicate attitude. Millennials and Gen Z are customers who put particular emphasis on the overall aesthetics of the brand before deciding to purchase a product.
Gocase is a manufacturer of tech accessories such as phone cases, chargers and so on. As a business, it engages in creatively minded collaboration with illustrators and digital influencers. To set itself apart from the competition, the global company taps Brazilian design studio Sweety & Co. which focuses on translating Gocase’s youthful ethos into a vibrant brand identity that will appear mature, slick and trustworthy.
Photo Credits: Sweety & Co., Gocase
Modern Vibrant Brand Identities
Sweety & Co. Attempts to Showcase Gocase’s Youthful Attitude
Trend Themes
1. Vibrant Brand Identities - Disruptive innovation opportunity: Explore creative collaborations with design studios to develop youthful and vibrant brand identities that appeal to style-minded consumers.
2. Curated Color Combinations - Disruptive innovation opportunity: Develop curated color combinations that instill an aura of playfulness and attract customers who prioritize brand aesthetics.
3. Bold Brand Details - Disruptive innovation opportunity: Incorporate bold details into brand identities to effectively communicate attitude and build trust with target customers.
Industry Implications
1. Tech Accessories Manufacturing - Disruptive innovation opportunity: Foster creatively minded collaborations with illustrators and digital influencers to create unique and stylish tech accessories that stand out in the market.
2. Design Studios - Disruptive innovation opportunity: Specialize in translating youthful ethos into vibrant brand identities for companies seeking to differentiate themselves from competitors and attract style-minded consumers.
3. Digital Influencer Marketing - Disruptive innovation opportunity: Leverage collaborations with design studios to enhance the visual appeal and trustworthiness of digital influencer brands, particularly in the tech accessories industry.