Samantha Keck redesigned the packaging for VIBE Hot Sauce, and the resulting look is one that will make this product stand out on the shelves. Keck opted to use vibrant colors for the hot sauce branding, which is not normally done for this type of condiment.
One noteworthy addition to the branding is the question towards the bottom of the bottle asking consumers, "What's your vibe?" This type of call-to-action is ideal to grab attention from buyers and make them think about their answer. Keck also uses a club-like look for the lettering and different types of sauce. Buyers can get kinds such as the Original Mix or even Turned Up Chipotle, which is reminiscent of music options at a dance party.
Keck certainly hits the mark with this VIBE Hot Sauce branding.
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
Trend Themes
1. Colorful Packaging - Disruptive innovation opportunity: Explore using vibrant colors in packaging for traditionally mundane products.
2. Interactive Branding - Disruptive innovation opportunity: Incorporate interactive elements, like a call-to-action, into packaging to engage consumers.
3. Club-inspired Design - Disruptive innovation opportunity: Draw inspiration from different industries, such as the music industry, for unique and eye-catching branding design.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation opportunity: Rethink packaging designs in the food and beverage industry to create visual impact and differentiate from competitors.
2. Condiment Industry - Disruptive innovation opportunity: Challenge traditional norms in the condiment industry by introducing unconventional branding and packaging strategies.
3. Graphic Design and Advertising - Disruptive innovation opportunity: Combine elements from various design disciplines, like club aesthetics, to create standout branding for clients in graphic design and advertising.