Holy crap! There was a Viagra game and I didn't know about it? Talk about leaving their target audience out of the loop! It sounded like fun too.
According to Multinational Monitor, "Viva Cruiser" gameplay involved guiding a motorcyclist down a desert road collecting gifts for a date, sort of like 'Paperboy.' Among these gifts were the tiny diamond-shaped blue pills that are immediately identified as Viagra. The video game's music was the "Viva Viagra" commercial theme song, and a narrator instructs, "Don't let erectile dysfunction get you down."
Video Games as Prescription Drug Marketing
Viagra's 'Viva Cruiser' Axed by FDA
Trend Themes
1. Prescription Drug Marketing - Create innovative ways to market prescription drugs using interactive media formats such as video games.
2. Targeted Advertising in Video Games - Exploit the potential of video games as a platform for targeted advertising, reaching specific demographic groups.
3. Gamification of Health Products - Develop gamified health products that promote awareness and education on various health conditions.
Industry Implications
1. Pharmaceutical Industry - Leverage the power of interactive media and gamification to market prescription drugs more effectively.
2. Advertising Industry - Explore opportunities to create targeted advertising campaigns within video game environments.
3. Healthcare Industry - Integrate gamified products and technologies to encourage healthier lifestyles and educate the public about health conditions.