Designer Marco Simonetti joins forces with footwear entrepreneur Ronny Bigioni to create 'VFTS.' It is an all-new sneaker label that is based in Milan and it draws the talents of sneaker designers as well as creative minds from all over the world.
The name of the brand stands for 'Voices From The Street' and it focuses on the plethora of perspectives that surround street culture, bringing a sense of involvement as much as it can. It highlights styles that really capture the essence of different architectures surrounding it. The label features footwear models for men and women, spotlighting premium approaches at sporty silhouettes. The new range arrives with a special campaign video and two limited edition graphic t-shirts.
Premium Sporty Sneaker Designs
VFTS is The Latest Creative Footwear Brand to Enter the Market
Trend Themes
1. Premium Sneaker Designs - Opportunity for luxury sneaker brands to incorporate unique design elements, materials, and collaborations to attract fashion-forward consumers.
2. Street Culture Influenced Fashion - Opportunity for brands to tap into street culture and incorporate its style, aesthetics, and influences into their designs and marketing strategies.
3. Limited Edition Collaborations - Opportunity for brands to collaborate with artists, designers, and influencers to create limited edition products that generate hype and exclusivity.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of premium sporty sneaker designs by incorporating high-quality materials, innovative technologies, and unique design elements into their products.
2. Fashion - The fashion industry can leverage the influence of street culture by integrating streetwear elements into their designs, marketing campaigns, and brand identity to appeal to the urban and fashion-forward consumers.
3. Art and Design - The art and design industry can explore collaborations with footwear brands to create limited edition sneakers that merge artistic aesthetics with functional footwear, appealing to both art collectors and sneaker enthusiasts.