In honor of National Veterans Day on November 11th, Wienerschnitzel -- the largest hot dog chain -- will be giving all veterans and active-duty military a free meal compromising of a Chili Dog, Small Fries, and a Small Pepsi. In order to be eligible to receive a complimentary meal, customers must present their military ID or wear their uniforms.
Cindy Galardi Culpepper, the CEO of Wienerschnitzel, stated: "The Wienerschnitzel family is honored to serve active and retired members of our military and offer them a token of our appreciation for their commitment, bravery, and hard work." The charitable food giveaway is on-brand with Wienerschnitzel's purpose -- 'Serving Food to Serve Others' -- and will likely increase consumer loyalty and brand recognition.
Hot Dog Veterans Giveaways
Wienerschnitzel Will Give Veterans a Free Meal in Honor of Veterans Day
Trend Themes
1. Free Veterans Meals - Offering free meals to veterans and active-duty military personnel as a way of giving back to the community and winning over brand loyalites.
2. Military Appreciation Initiatives - Introducing initiatives that focus on military personnel with an aim to appreciate and show gratitude.
3. Charitable Giveaways - Organizing giveaways to individuals belonging to a particular community as a way of giving back to the community.
Industry Implications
1. Fast Food Industry - Fast food chains can increase brand loyalty and recognition by giving back to the community and appreciating those that have served.
2. Military Support Industry - Industries that provide products and services to military personnel such as clothing, technology, and healthcare can introduce initiatives that focus on military appreciation as a way of increasing loyalty and engagement.
3. Charitable Organizations - Charitable organizations can collaborate with brands to come up with initiatives that give back to communities, increasing brand recognition and community engagement.