Ren's Pets, a Canadian pet food and supplies retailer, has announced that it will begin carrying a new ultra-premium pet food brand called Vietdiet starting this April.
The new Vietdiet offerings will include both wet and dry food for dogs and cats as well as high-quality treats in a range of categories such as training, dental, and freeze-dried. Vietdiet's products will be rolled out at all 38 Ren's Pets locations in the Maritimes and Ontario and will be offered to customers across Canada online via the retailer's website.
"We’re so excited to add Vetdiet to our incredible selection of premium brands we already carry in our stores. We think that it will complement the strong assortment of food and treats we currently have and be a great addition for our customers," said Scott Arsenault, CEO of Ren’s Pets.
Super-Premium Pet Food
Ren's Pets Will Begin Selling High-End Pet Food Brand, Vetdiet
Trend Themes
1. Ultra-premium Pet Food - Opportunity for other pet food retailers to consider carrying ultra-premium pet food brands to cater to pet owners looking for high-quality pet food products.
2. Online Pet Food Shopping - Disruptive innovation opportunity for online pet food retailers to expand their product offerings and compete with physical stores in offering ultra-premium pet food brands like Vetdiet.
3. Specialized Pet Food Categories - Opportunity for pet food manufacturers to expand their product lines and cater to specialized pet food categories, such as dental or freeze-dried treats, to meet pet owners' specific needs beyond the traditional wet and dry pet food options.
Industry Implications
1. Pet Food Retailing - As pet owners prioritize pet health and wellness, disruption within the pet food retailing industry is inevitable as retailers strive to remain competitive by offering ultra-premium pet food brands.
2. Pet E-commerce - As buying habits shift towards online shopping, there is a disruptive opportunity for e-commerce businesses to expand their pet food product offerings to include ultra-premium pet food brands like Vetdiet.
3. Pet Food Manufacturing - Pet food manufacturers have an opportunity to innovate and create specialized pet food categories, such as dental or freeze-dried treats, to meet evolving pet owners' demands for high-quality pet food products.