Waste in the fashion industry is an issue year-round and for one of the largest shopping events in the year, Vestiaire Collective took a stand to remind people to shop responsibly. For Black Friday, the platform visualized images of fashion waste to equate the 92 million tons of textiles discarded every year to the size of the Eiffel Tower or to fill the entire Empire State Building.
Vestiaire Collective recently announced that it banned a second wave of fast fashion brands from its second-hand luxury fashion platform, marking the second year in a three-year rollout to ban all fast fashion from its website. Since last year's announcement, the platform reports that "70% of members impacted by the ban come back to the platform to shop for better quality items and invest in second-hand."
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Trend Themes
1. Fashion Waste Awareness - Campaigns like Vestiaire Collective's Black Friday initiative are raising awareness about the immense amount of textile waste in the fashion industry.
2. Sustainable Fashion Platforms - The banning of fast fashion brands from Vestiaire Collective is indicative of a growing trend toward sustainable fashion platforms that prioritize quality and second-hand items.
3. Responsible Shopping - By reminding people to shop responsibly, Vestiaire Collective is part of a larger trend encouraging consumers to make more mindful choices in their fashion purchases.
Industry Implications
1. Fashion Retail - The fashion retail industry must adapt to the rise of fashion waste awareness and align with concepts of sustainability and responsible shopping.
2. Luxury Fashion - The luxury fashion industry has an opportunity to expand its market by collaborating with sustainable fashion platforms and promoting the values of quality, longevity, and second-hand items.
3. Fashion E-commerce - Fashion e-commerce platforms have the potential to disrupt the industry by prioritizing sustainable practices and offering a selection of quality second-hand items to customers.