Alphalete, the popular sportswear brand, recently expanded its portfolio with the introduction of the new Very Terry Collection. According to the brand, the new capsule is "the embodiment of comfort and the appreciation for textures." Designed with high-quality French terry fabrics and a cold wash finish for a pre-loved hand-finished look, the Very Terry collection manages to wick and warm effortlessly. Made with 100% cotton, the Very Terry pieces are soft and warm.
The soft, plush texture of this collection will keep you reaching for it time and time again. It is presented in both warm and neutral colors for both ladies and gentlemen. The entire collection is available to purchase online with prices ranging from $42 - $84.
Terry Cloth Athleisure
Alphalete Recently Launched the New 'Very Terry' Collection
Trend Themes
1. Terry-cloth-apparel - Opportunity for disruptive innovation in the fashion industry with the use of high-quality terry fabrics for apparel.
2. Luxury-sportswear - Opportunity for disruptive innovation in the luxury sportswear industry by designing and marketing high-end athleisure collections.
3. Textured-apparel - Opportunity for disruptive innovation in the apparel industry by incorporating unique textures and finishes to enhance the look and feel of clothing.
Industry Implications
1. Fashion - Terry cloth could be used to fill a gap in the high fashion industry, where textured fabrics are often highly sought after.
2. Sportswear - Upscale sportswear brands could incorporate terry cloth into their lines, offering a new level of comfort and style.
3. Retail - Retailers could integrate the latest trends in terry cloth sportswear into brick and mortar stores and online shops, giving customers greater variety and brand satisfaction.