The incredible Mert Alas and Marcus Piggott shot Adriana Lima in the Versace for Riachuelo Summer 2014 campaign.
Nightclub-lighting causes Lima's skin to look a muted, purple-ish shade against the electrifying color backgrounds (featuring cut-out tropical trees and fruit) she is shot against. Lima's garments, chosen by fashion editor Patti Wilson, are equally-as-electrifying. Every piece is loud and eye-catching, announcing its presence with dynamic colors and prints, in typical Versace fashion. Think slinky leopard print dresses, gem-encrusted shirts and blouses festooned with tropical fare like seashells and hibiscus.
Lima's sleek black hair was styled by hair expert Akki Shirakawa, while makeup artist Sammy Mourabit applied dark eyeliner and lipstick that pops in an illuminated ultraviolet shade.
Sultry Tropical Campaigns
Adriana Lima Stars in the Versace for Riachuelo Campaign
Trend Themes
1. Tropical Fashion - Fashion industry could incorporate vibrant tropical prints and designs in their collections, giving a fresh and unique feel to their offerings.
2. Nightlife-themed Campaigns - Advertising industry could explore nightlife-themed campaigns to add an electrifying and unconventional edge to their promotions.
3. Gem-encrusted Clothing - Jewelry industry could experiment with attaching gemstones to clothing to create a luxurious and trendy clothing line.
Industry Implications
1. Fashion - Fashion industry could take inspiration from the exciting and bold tropical collections in their upcoming lines.
2. Advertising - Advertising industry could explore unconventional themes like nightlife to create unique campaigns that attract attention and stand out.
3. Jewelry - Jewelry industry could introduce new ideas for wearable accessories by incorporating gemstones onto clothing.