The Vera Wang Fall/Winter 2014/2015 campaign for the label's current collection and eyewear line offers up an intriguing and unkempt look at model Josephin Le Tutour. In the shots taken by photographer Patrick Demarchelier, Tutour's tresses were strewn about, showcasing the line in a funky and playful manner.
As both apparel and accessories are central to this Vera Wang showcase, Tutour sported transparent, thin-rimmed sunglasses and a draping, oversize jacket that will surely cover up the figures of women this season, leaving much to the imagination for onlookers.
Given Demarchelier's decision to do away with precision and the prim display of apparel, it is evident that Vera Wang is leading as opposed to following this season.
Scruffy Style Campaigns
The Vera Wang Fall/Winter 2014/2015 Campaign is Wild and Unkempt
Trend Themes
1. Unkempt Fashion - The trend towards wild and unkempt fashion campaigns presents opportunities for disruptive innovation in fashion and cosmetic industries to create new products that cater to this new aesthetic.
2. Oversize Apparel - The trend towards oversize and draping jackets highlights the opportunity for disruptive innovation in fashion industries to create new styles that blend comfort and style.
3. Transparent Eyewear - The trend towards thin-rimmed and transparent sunglasses presents opportunities for disruptive innovation in eyewear and fashion industries to create new products that embrace minimalism and simplicity.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by embracing wild and unkempt fashion campaigns that tap into the desires of customers looking for something new.
2. Cosmetics - The cosmetics industry can take advantage of the trend towards unkempt fashion by creating new products that cater to the natural and unpolished look increasingly popular in the fashion world.
3. Eyewear - The eyewear industry can benefit from the trend towards transparent and minimalistic sunglasses by creating new products that embrace this new aesthetic and provide customers with sleek and stylish options.