The Alima Pure Velvet Lipstick collection is hydrating and healing at the same time. Lightly scented with vanilla, the moisturizing line incorporates an assortment of shades including deep merlot, vibrant raspberry and a rosy nude hue.
No matter the color that one opts for in the Velvet Lipstick series, what remains consistent throughout is its commitment to the environment. The line is free of parabens and isn't tested on animals, making the items excellent choices for the socially-conscious shopper.
For those who are taken with the long-lasting finish of these Alima Pure products, the aluminum tubes are entirely refillable with individual cartridges sold separately. They are thus as long-lasting as they are beautiful, adding to the appeal of the sulfate and preservative-free mixtures.
Refillable Beauty Tubes
The Alima Pure Velvet Lipstick Products Include Reusable Packaging
Trend Themes
1. Refillable Packaging - The trend of refillable packaging is an opportunity for cosmetic companies to reduce waste and appeal to socially-conscious consumers.
2. Sustainable Beauty - The trend of sustainable beauty presents an opportunity for companies to create eco-friendly and cruelty-free products.
3. Clean Beauty - The trend of clean beauty calls for cosmetic companies to develop products that are free of harmful chemicals and ingredients.
Industry Implications
1. Cosmetics - Cosmetic companies can capitalize on the refillable packaging trend by creating sustainable and eco-friendly makeup products for socially-conscious consumers.
2. Sustainability - The trend of refillable packaging represents a disruptive innovation opportunity for companies in the sustainability industry to develop cutting-edge, eco-friendly packaging solutions.
3. Retail - The trend of sustainable and clean beauty presents an opportunity for retailers to appeal to conscious consumers by carrying products that align with their values.