Makeup and skincare brand Laura Mercier recently launched its new 'Velour Lovers Lip Colors,' a range of velvety lipsticks that provides plenty of hydration while giving off a statement pigment that's made to last for hours.
Although the lipsticks apply with a creamy texture that allows them to fully cover every part of the consumer's lips, they dry to a subtle matte finish, with the use of delicate powders that are present in the formula.
To get the best results, Laura Mercier advises that consumers use one of its matching lip pencils before applying the lipstick, which makes it last even longer and prevents it from bleeding. As the formula is so velvety and hydrating, it can easily be applied in layers if one wants more coverage throughout the day.
Rich Velvety Lipsticks
Laura Mercier's Velour Lovers Lip Color is Moisturizing and Pigmented
Trend Themes
1. Hydrating Lipsticks - Opportunity to innovate formulas that provide hydration and vibrant color payoff for long-lasting lipsticks.
2. Subtle Matte Finishes - Opportunity to create subtle matte finishes using delicate powders in lipstick formulas.
3. Layerable Lip Color - Opportunity to develop formulas that can be layered for adjustable lip coverage throughout the day.
Industry Implications
1. Makeup - Opportunity to innovate and capitalize on trends in formula development for hydrating, long-lasting, and matte finish lipsticks.
2. Skincare - Opportunity to integrate skincare benefits into lipstick formulas that provide hydration and nourishment to the lips.
3. Cosmetics Packaging - Opportunity to design packaging that complements the high-end, velvety texture and luxurious formula of Laura Mercier's Velour Lovers Lip Color.