veles creates cleaning products that have over 90% water, creating a circular process by using food waste as a catalyst to push boundaries in terms of resources and water-based products. Beyond the formula of only clean and natural ingredients, it has no petrochemicals at all and is packaged in a sustainable aluminum bottle.
This way, the product saves water, has renewable active ingredients, and reduces greenhouse gas emissions - - it is also locally made with minimal outsources. Using waste as a resource to create a cleaning product provides an opportunity to redefine sustainability as 97% of the ingredients is from food waste. The rest of the 3% are essential oils to add fragrance along with plant-based biodegradable fragrance stabilizer and decyl glucoside.
Circular Cleaning Products
veles Creates Cleaning Products Using Food Waste as a Catalyst
Trend Themes
1. Circular Cleaning Products - The trend towards using food waste and renewable ingredients for eco-friendly cleaning products provides opportunities for sustainability-minded businesses to explore circular production methods.
2. Water Reduction in Cleaning Products - The trend towards reducing water use in cleaning products provides opportunities for innovation in efficient cleaning solutions that require less water and reduce greenhouse gas emissions.
3. Petroleum-free Cleaning Products - The trend towards using natural, petroleum-free ingredients in cleaning products provides opportunities for innovation in environmentally-friendly cleaning solutions.
Industry Implications
1. Cleaning Products Industry - The cleaning products industry can adopt circular production methods and alternative, renewable ingredients to create more eco-friendly and sustainable products.
2. Food Waste Industry - The food waste industry can collaborate with cleaning products manufacturers to supply sustainable ingredients for circular and eco-friendly cleaning products.
3. Packaging Industry - The packaging industry can design and offer sustainable and recyclable packaging solutions for eco-friendly cleaning products made from renewable ingredients.