McDonald's Germany has gone ahead and responded to the growing remand for vegan alternatives to traditional fast food offerings and desserts with the launch of a range of vegan versions of the famous McFlurry frozen treats.
While vegan snacks and desserts are often seen as a niche offering, the fact of the matter is that there is a growing push towards veganism, with corporations such as McDonald's well-advised to respond to cater to this demand both for the sake of their bottom line and in order to support sustainability efforts.
"Our new vegan chocolate soft serve combination brings even more variety to our colorful McFlurry world and thus meets the exact taste of our dessert fans," said Susan Schramm, marketing director of McDonald’s Germany.
What's all the more encouraging is the fact that these vegan versions of the McFlurry frozen treats are expected to be permanent menu items rather than limited-edition offerings.
Vegan QSR Frozen Treats
McDonald's Germany is Offering Vegan Versions Of the 'McFlurry'
Trend Themes
1. Growing Demand for Vegan Options - Responding to the growing demand for vegan options in the fast food industry offers disruptive innovation opportunities to tap into an expanding market and support sustainability efforts.
2. Incorporating Niche Offerings Into Mainstream Menus - Incorporating niche offerings such as vegan snacks and desserts into mainstream menus can be a disruptive innovation opportunity for the fast food industry to cater to diverse tastes.
3. Permanent Vegan Menu Items - Incorporating permanent vegan menu items can be a disruptive innovation opportunity for the fast food industry to cater to growing demand for vegan options and to appeal to a wider customer base.
Industry Implications
1. Fast Food Industry - Fast food restaurants can benefit from innovative ideas such as vegan options, which cater to different tastes and can potentially expand their customer base.
2. Food and Beverage Industry - The food and beverage industry can benefit from innovative ideas such as vegan options, which can help support sustainability efforts and appeal to a growing consumer trend towards veganism.
3. Marketing and Advertising Industry - Marketing and advertising agencies can find opportunities to promote innovative ideas such as vegan options in the fast food industry as a way to help support sustainability efforts and appeal to a growing consumer trend towards veganism.