In order to make itself stand out as a vegan food delivery service, Zelebra sought out the Tough Slate Design agency for the creation of novel packaging.
Beyond adopting a wholesome and all-natural look, the branding for the delivery service uses cheeky slogans like: "In green we trust," and "Keep calm and avoid meat."
Elements like wood, plastic and cartons are branded with a striped pattern, which is suggestive of the slicing that is involved in preparing the plant-based foods and drinks. Beyond playing up the natural colors of vibrant fruits and vegetables in its design, the packaging also makes use of deep purples and greens that remind of staples of a vegan diet such as eggplants, lettuce and kale.
Candid Vegan Packaging
This Vegan Food Delivery Service Reminds: "Keep Calm and Avoid Meat"
Trend Themes
1. Eco-friendly Packaging - Opportunity to develop packaging solutions that are environmentally sustainable and align with vegan values.
2. Cheeky Branding - Potential for brands to use humorous and bold slogans to create a unique and engaging brand identity.
3. Natural Color Palette - Chance to incorporate vibrant colors inspired by fruits and vegetables to create visually appealing packaging designs.
Industry Implications
1. Food Delivery Service - Opportunity for food delivery services to differentiate through innovative and eye-catching packaging designs that resonate with vegan customers.
2. Design Agency - Potential for design agencies to specialize in creating packaging solutions for vegan products, focusing on eco-friendly materials and playful branding.
3. Eco-friendly Packaging Industry - Growth prospects for companies in the eco-friendly packaging sector to cater to the increasing demand for sustainable packaging options among vegan businesses.