With consumer demands for more sustainable products increasing, many sportswear brands have launched eco-friendly sneakers and famed activewear brand Nike is no exception -- the company partnered with clothing brand Maharishi to release a custom Vegan Nike Air Max 90 in an iconic Maha Olive colorway.
The Maharishi x Nike Air Max 90 boasts an organic cotton upper that has been naturally dyed using pomegranate and turmeric. The outsole has been made from "Nike Grind," a sustainable rubber made from recycled athletic footwear and manufacturing scraps. The other signature details, including the logo and TPU elements, are made from sawdust that was created from the shipping palettes delivered to make the pigmentation for the shoe.
The Maharishi x Nike Air Max 90 will be available at maharishi flagship stores in New York and London and online for $150 USD.
90s-Inspired Vegan Sneakers
Nike Recently Launched the Vegan Air Max 90 Sneakers Made from Sawdust
Trend Themes
1. Sustainable Footwear - There is an opportunity for brands to develop eco-friendly sneakers using sustainable materials and production methods.
2. Natural Dyeing - Brands can explore natural dyeing techniques using plant-based sources like pomegranate and turmeric to create unique and sustainable colorways for products.
3. Recycled Materials - The use of recycled materials, such as rubber made from recycled athletic footwear and manufacturing scraps, presents an opportunity to reduce waste and create more sustainable sneakers.
Industry Implications
1. Sportswear - Sportswear brands can incorporate sustainable practices and materials into their product lines to meet the growing demand for eco-friendly options.
2. Fashion Retail - Fashion retailers can offer sustainable sneakers as part of their product offerings and cater to environmentally-conscious consumers.
3. Textile Manufacturing - Textile manufacturers can explore the use of recycled materials and natural dyeing techniques to produce sustainable fabrics for footwear and other products.