While Vega is already known for its popular line of protein powders, the brand recently expanded its portfolio with the addition of its new Vega Protein+ Snack Bars. Made with the goodness of nuts and plant-based protein, the snack bars give consumers an easy way to fuel-up on the go.
Unlike its protein powders, Vega's new bars are ready-to-eat protein snacks that can be enjoyed any time of day or night. The bars are designed as nutritional building blocks made from "a complete multisource protein blend of pea and brown rice protein, and nuts." The bars also contain the goodness of vegetables, with the addition of peas, sprouts and other leafy greens. Best of all, each bar is packed with 11 grams of protein and 4 grams of fiber, to help consumers stay energized.
Available in both a Chocolate Caramel and Chocolate Peanut Butter flavor, the new Vega Protein+ Snack Bars are a tasty and nutritious snack option.
Nutty Vegan Protein Bars
The New Vega Protein+ Snack Bars are Gluten-Free and Vegan-Friendly
Trend Themes
1. Plant-based Protein - Opportunity for companies to develop new plant-based protein snacks to cater to the growing demand for vegan-friendly and healthy snack options.
2. Ready-to-eat Protein Snacks - Companies can explore the development of convenient and nutritious ready-to-eat protein snacks to meet the needs of busy, on-the-go consumers.
3. Functional Ingredients - An opportunity to create protein bars with added functional ingredients such as vegetables, nuts, and other superfoods to enhance nutritional value and appeal to health-conscious consumers.
Industry Implications
1. Plant-based Food - Companies in the plant-based food industry can capitalize on the growing demand for vegan-friendly protein snacks by expanding their product lines to include ready-to-eat protein bars.
2. Snack Food - Snack food companies can leverage the trend of protein bars by introducing innovative ready-to-eat protein snack options that cater to the needs and preferences of health-conscious consumers.
3. Nutritional Supplements - Nutritional supplement brands can explore the development of protein bars with functional ingredients to offer consumers a convenient and tasty way to meet their protein and nutrient requirements.