The Vauxhall Monza has been partially unveiled more than two months before its official debut at the 2013 Frankfurt Motor Show. The Monza was created as a preview of sorts of the company's new design direction. Little has been given away in terms of details, although the CEO of the company, Karl-Thomas Neumann, did pose with the Monza (albeit in shadow).
What is known about the Vauxhall Monza is that it was designed to be aerodynamic and athletic as opposed to insanely powerful. Its infotainment system is said to be a "quantum leap forward" over what's available right now. The focus on athleticism and its low-profile are bound to draw comparisons to the Subaru BRZ/Toyota GT 86, the current low-slung sportscar dominating the market. All will be revealed come the Frankfurt Motor Show in September.
Shadowy Sportscar Debuts
The Vauxhall Monza Makes Its Debut Before the 2013 Frankfurt Motor Show
Trend Themes
1. Aerodynamic Sportscars - Disruptive innovation opportunity: Develop a sportscar that prioritizes aerodynamics and athleticism over raw power.
2. Advanced Infotainment Systems - Disruptive innovation opportunity: Create a next-generation infotainment system that offers a significant leap forward in technology and user experience.
3. Low-profile Sportscars - Disruptive innovation opportunity: Design a low-slung sportscar that competes with the current market leader, the Subaru BRZ/Toyota GT 86.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Revolutionize the automotive industry by incorporating aerodynamics, advanced infotainment systems, and low-profile designs into future sportscars.
2. Electronics Industry - Disruptive innovation opportunity: Collaborate with automakers to develop cutting-edge infotainment systems for sportscars that surpass current technology.
3. Design Industry - Disruptive innovation opportunity: Redesign the aesthetics of sportscars to prioritize aerodynamics and create low-profile, visually striking vehicles.