Polish company Vaspiatta Coffee gets artistic with its caffeinated packaging with literal portrayal of the blends of coffee it houses. The arabica coffee collections featured here showcase three different types: angelo, amoro and diavolo.
The three Vaspiatta Coffee packages are portrayed with angel wings, a red ribbon, and fire, each representing angels, love and the devil. Depending on your mood for the day, these coffee blends bring an artistic approach to generic coffee packaging.
Implications - Businesses can ensure that their products receive consumer attention in competitive markets by using creative and bold designs in their packaging and branding. As graphic design becomes increasingly popular in mainstream North American culture, buyers are looking for products that are on the cutting edge of contemporary design.
Literal Java Packaging
Vaspiatta Coffee Gives Undistorted Imagery to its Exterior
Trend Themes
1. Creative Packaging Design - Opportunity to stand out in competitive markets by using bold and artistic packaging designs.
2. Graphic Design in Consumer Products - Increasing demand for products that incorporate cutting-edge graphic design in mainstream culture.
3. Artistic Approaches to Branding - Potential to attract consumers by incorporating artistic elements into branding strategies.
Industry Implications
1. Food and Beverage Packaging - Opportunity for companies to differentiate themselves through creative packaging designs in the food and beverage industry.
2. Graphic Design Services - Growing demand for graphic design expertise in product branding across various industries.
3. Coffee Industry - Potential for coffee companies to leverage artistic approaches to packaging to attract consumers.