Nike gives its signature Air VaporMax Plus sneaker model a tonal update just in time for the summer season with the vibrant University Blue update. It has an upper constructed from full neoprene all across along with a matching TPU cage, plastic mudguards, and some textural contrast at the leather heel overlaying accents.
A small branded Swoosh can be seen right under the double-stitched collars along with the 'Vm' motif that can be seen at the insole and the heel counter. Additionally, the shoes have a nylon pull tab on the heel for easy wearing and have a vertical branding on the tongue reading "Air VaporMax Plus." It all sits on top of the light blue wavy foam midsole and the clear VaporMax Air sole unit.
Vibrant Summer-Ready Lifestyle Shoes
Nike's Air VaporMax Plus Sneakers Get a University Blue Look
Trend Themes
1. Summer-ready Lifestyle Shoes - Brands can capitalize on the summer season by introducing bold and colorful lifestyle shoes.
2. Tonal Updates - Sneaker models can be updated with new tonal designs to attract consumers who appreciate stylish and cohesive looks.
3. Textured Accents - Shoe designers can experiment with different textures and materials to add contrast and depth to their designs.
Industry Implications
1. Fashion - Fashion brands can incorporate sneaker designs into their product lines and capitalize on the growing demand for fashion-forward footwear.
2. Athletic Wear - Athletic wear brands can incorporate lifestyle shoes into their product lines to offer a more versatile and trendy option for consumers.
3. Retail - Retailers can benefit from stocking up on popular sneaker designs and offering them to customers who prioritize style and comfort.