THE UNSEEN design studio recently put together an interesting vaporized dye compound that changes color when it comes in contact with air. The ink is programed to fluctuate in hues depending on the air floating around the body. The first use of the dye can be seen in the Swarovski couture capsule collection titled 'air.'
In the Swarovski couture capsule collection, the brand integrated THE UNSEEN dye into the clothing's layered fabrics. As the pressure changes around the garments the colors in the clothing shift in a gradient chromatic display. The fluctuations in the air pressure are shown graphically in a visual display of color. The viewer can see in real-time as the dye is being activated through the changing shades of the clothes. It's visually stunning to watch the dye change colors within seconds. Photo Credits: designboom, seetheunseen
Chromatic Vaporized Dyes
THE UNSEEN Has Developed a Dye That Changes Hue When in Contact with Air
Trend Themes
1. Vaporized Dye Technology - Incorporate THE UNSEEN's vaporized dye technology into eco-friendly fashion lines for consumers with ethical and ecological concerns.
2. Interactive Clothing Shopping - Create interactive and immersive clothing shopping experiences by using vaporized dye technology to display colors and designs in real-time on garments when customers try them on.
3. Customizable Clothing Design - Integrate vaporized dye technology into customizable clothing design systems which allow customers to design their own garments and view them in real-time as they are created.
Industry Implications
1. Fashion - High-end luxury and couture fashion brands can make use of THE UNSEEN's vaporized dye technology to create one-of-a-kind, visually stunning apparel pieces.
2. Eco-friendly Fashion - Sustainable, eco-friendly fashion brands can make use of THE UNSEEN's vaporized dye technology to create unique apparel pieces that change colors naturally without the use of toxic chemical dyes.
3. Retail - Revolutionize the retail industry by incorporating interactive, vaporized dye technology into clothing shopping experiences which will allow customers to see how clothing will look in different lighting and atmospheric conditions in real-time.