Vans' new collection was designed by four emerging Black artists, and will be released this month in celebration of Black History Month. The four selected artists were tasked with reworking a design to adorn two of Vans' most popular silhouettes, the classic Authentic and the Slip-On.
The artists include Rewina Beshue, Sydney G. James, Tony Whlgn, and Christopher Martin. Their works ranges from fine art murals and portraits to multi-media print making, making for a unique range of shoes that boast their own style and personality. In addition to highlighting the work of these artists, Vans has donated $40,000 USD Black Arts Future Fund -- an organization which helps Black youth explore creative and artistic endeavours.
Artist-Designed Sneakers
Vans' New Collection Was Designed by 4 Emerging Black Artists
Trend Themes
1. Artist-designed Footwear - There is an opportunity for brands to collaborate with emerging artists to create unique and personalized footwear designs.
2. Celebration and Awareness Collections - More brands could release limited edition collections to celebrate important moments or causes, and donate a portion of profits to relevant organizations.
3. Diversity and Representation in Fashion - To cater to a more diverse customer base, brands could work with more underrepresented artists and designers to bring fresh perspectives and innovative designs to their products.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to collaborate with emerging artists/designers from diverse communities to create products with unique styles and cultural references.
2. Art - Organizations could partner with fashion brands to support emerging artists by giving them a platform to showcase their works and raise their profile.
3. Non-profit and Community Organizations - There is an opportunity for organizations to team up with fashion brands to raise awareness and support for important causes, while also promoting creativity and diversity.