The Vans Holiday Lookbook 2012 is an array of photographs featuring young girls in relaxed and skate-inspired apparel. The shots focus on the ease of the clothing and its versatility. One shot shows a girl lounging on the grass in some grey skinnies and a matching tee, and another features a girl running in a cut-out bow dress.
Vans womenswear is meant to be comfortable and fashionable. Every look in the series is tranquil and evokes a sense of effortlessness. The Vans girl doesn’t care about being fussy and embraces the laid-back approach to dressing. One fabulous picture shows a girl with a messy green-haired bun wearing a black dress and a funky heart bag. The Vans Holiday Lookbook 2012 is a playful mix of clothes for skater girls with a relaxed sensibility.
Skater Chick Lookbooks
The Vans Holiday Lookbook 2012 is a Skate Girl’s Dream
Trend Themes
-
Skate-inspired Apparel — Opportunity to create comfortable and fashionable clothing inspired by skate culture.
-
Effortless Style — Chance to develop relaxed and versatile clothing that evokes a sense of ease and comfort.
-
Playful Mix of Clothes — Potential to curate a collection that combines skater aesthetics with a laid-back sensibility.
Industry Implications
-
Fashion Retail — Explore disruptive innovations in the fashion retail industry by offering skate-inspired clothing for women.
-
Streetwear — Opportunity to disrupt the streetwear industry by embracing the skate culture and creating effortless styles.
-
Athleisure — Potential to disrupt the athleisure industry by incorporating skate-inspired elements and a relaxed sensibility into activewear designs.