For Spring/Summer 2017, Vans and Peanuts collaborated on a capsule collection that features some of the iconic comic strip's most beloved characters and motifs.
A total of four silhouettes are offered in the capsule collection, Vans' Sk8-Hi, Authentic, Old Skool, and Slip-On. While many of the models feature graphics that show the characters from the strip, others make use of elements that are instantly reminiscent of them, such as the black zigzag that overlays Charlie Brown's bright yellow polo shirt. At other times, Vans and Peanuts combine motifs for a more cohesive look by having the characters represent the skate label's branding.
Set to release on June 2nd, the Vans and Peanuts capsule collection is perfect for consumers who are looking to bring back old memories.
Retro Cartoon-Branded Sneakers
Vans and Peanuts Joined Forces for a Collaborative Collection
Trend Themes
1. Character-branded Clothing - Collaborations between cartoon characters and fashion brands offer opportunities for new markets and creative designs.
2. Nostalgia-inspired Fashion - Nostalgia is a powerful driver in the fashion industry, and brands that tap into this sentiment can appeal to a broad customer base.
3. Sneaker Collaboration - Collaborative sneaker collections offer opportunities for brands to combine their unique design aesthetics and reach new audiences.
Industry Implications
1. Fashion - Fashion brands can collaborate with cartoon characters and leverage nostalgia to create new and exciting designs.
2. Entertainment - Entertainment companies can partner with fashion brands to extend their IP into fashion and drive excitement for their characters and content.
3. Footwear - Sneaker collaborations offer unique design opportunities to footwear brands and can help them stand out in a competitive market.