Collaborative Vivid Skate Footwear

Vans and KENZO Join Forces on a Spring 2020 Collection

Vans and KENZO continue to work in collaboration with the latest launch of the duo's capsule prepared for the Spring 2020 season. The silhouettes include the classic Old Skool and Sk8-Hi sneakers that have been redesigned and painted in vivid design patterns.

This includes all-over flower prints -- all of the prints are drawn from KENZO's archives as a nod to both contributing efforts. Each sneaker comes in three different prints and are offered in men and women's sizing options. To accompany the sneakers are some apparel pieces and accessories designed by Felipe Oliveira Baptista. There will also be a limited edition KENZO skateboard to make the joint effort with the help of The Skateroom as well.
Trend Themes
1. Collaborative Fashion Collections - Opportunity for brands to join forces and create unique and limited-edition fashion collections.
2. Revamped Classic Sneakers - Disruptive innovation opportunity to redesign and transform classic sneaker silhouettes with vibrant and eye-catching design patterns.
3. Archival Print Reinterpretation - Potential for brands to revisit and reinterpret archival prints to create nostalgic and unique designs.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to collaborate and create exclusive collections that appeal to a wide consumer base.
2. Footwear - Disruptive innovation opportunity to transform traditional sneaker designs with bold and colorful patterns to attract fashion-forward consumers.
3. Skateboarding and Streetwear - Potential for brands to expand their presence in the skateboarding and streetwear market by collaborating on limited-edition skateboards and apparel pieces.

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