Vanity Table Talk is the name of a digital series from e.l.f. Cosmetics and it provides funny insights, real talk, entertaining stories, new releases and makeup tips in a real, relatable and funny way.
On a monthly basis, new episodes will be released across the affordable beauty brand's social media channels, including YouTube, Instagram and TikTok. This social-first series by e.l.f. Cosmetics playfully mashes up other popular formats to offer the best elements of late-night talk shows and get-ready-with-me videos.
Fans can tune in to see stars like Jennifer Coolidge, Ashley Park and Ziwe sharing insights from their respective worlds with a healthy dose of humor. Ultimately, the series aims to "inspire viewers to celebrate their own unique beauty, using makeup and skincare as a tool for self-expression and empowerment."
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Trend Themes
1. Social-first Beauty Series - Beauty companies can create social-first content to engage with their target audience in a real, relatable, and funny way, while promoting their products.
2. Mashing Up Popular Formats - Combining popular formats - such as late-night talk shows and get-ready-with-me videos - can be a fun and effective way for companies to create entertaining and informative content.
3. Empowering Makeup and Skincare - Companies can inspire viewers to celebrate their own unique beauty and use makeup and skincare as a tool for self-expression and empowerment, while still showcasing their product offerings.
Industry Implications
1. Beauty Industry - Beauty companies can create dynamic social-first content to engage with their target audience in a meaningful way, while still promoting their newest product lines.
2. Entertainment Industry - Combining popular formats can be a fun way to engage with viewers and create buzz, allowing companies to tap into the power of entertainment and popular culture.
3. Social Media Industry - Social media platforms like Instagram, TikTok, and YouTube are becoming increasingly important for companies to engage with their target audience through innovative video content.