Following the brand's partnership with Oatly, Starbucks has debuted a new oat-based latte named the 'Iced Toasted Vanilla Oat Milk Shaken Espresso.' This drink is hand-shaken meaning that the oat milk and the espresso are professionally mixed in the same fashion as shaken alcoholic drinks would be. This adds quality to the drink through the unique texture.
This drink marks the continuation of the brand's effort to reduce its carbon footprint. Oatly oat milk is more sustainable than the dairy-based milk options at Starbucks, so the continued releases of oat-based beverages are intended to measure the popularity of plant-based, sustainable options. This drink is available now at participating Starbucks locations for a variable price, though the average is around $4.50 USD.
Oat-Based Vanilla Lattes
Starbucks Debuted the 'Iced Toasted Vanilla Oat Milk Shaken Espresso'
Trend Themes
1. Oat-based Beverages for Sustainability - Oat-based beverages are becoming increasingly popular as consumers and businesses look for more environmentally sustainable options.
2. Hand-shaken Drinks for Unique Texture - Hand-shaken drinks are a trendy and unique way to add texture and quality to beverages, both alcoholic and non-alcoholic.
3. Partnerships with Alternative Milk Brands - Partnerships between coffee chains and alternative milk brands like Oatly provide opportunities for innovation and experimentation with plant-based options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards plant-based, environmentally sustainable options by offering more oat-based beverages and partnering with alternative milk brands.
2. Hospitality - The hospitality industry can create unique and high-quality beverage options, like hand-shaken oat-based lattes, to attract environmentally conscious customers and stay competitive.
3. Sustainability - Brands and organizations focused on sustainability can work with coffee chains and alternative milk brands to promote plant-based, sustainable options and reduce carbon emissions from dairy production.