Joyburst CEO Brad Woodgate is tapping rapper Vanilla Ice for a new Joyburst flavor called the 'Vanilla Ice Party Seltzer.' The energy drink is crafted with natural energy, and natural caffeine, and is made of plant-based ingredients. The drink will be distributed throughout the U.S. market with the help of music star Vanilla Ice, who will also be releasing a ‘Joyburst’ single that celebrates the beverage’s release. The Joyburst campaign will also see a music video featuring Vanilla Ice and Brad Woodgate streaming on all platforms.
"For over a decade, we have been working on creating the perfect recipe – naturally derived green tea caffeine, infused with amazing flavors and refreshing carbonation, without using sugar," said Woodgate. "After finalizing our recipe, we launched our starting five flavors that are both delicious and energizing and we are enthusiastic to bring our newest Vanilla Ice flavor and this new wave of energy to America!"
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