With 2016 marking Vans' 50th anniversary, the well-renowned skate brand has released its 'Van Doren Approved' collection as a means to showcase select footwear, accessories and apparel that were all chosen by the son of Paul Van Doren, the brand's founder.
The pieces within the collection all pertain to a youthful aesthetic, with the majority marked by clashing patterns and colorways that are reminiscent of the brand's early roots.
The brand's iconic checkered pattern is carried in a variety of pieces, offering a stark contrast to a tropical backpack and decorating the uppers of sneakers with a nostalgic character. With this, the pieces picked by Steve Van Doren aims to give fans an outlet to express their love of some of Vans' original looks.
Creator-Commemorating Sneakers
Vans' Van Doren Collection Celebrates the Brand's 50th Anniversary
Trend Themes
1. Youthful Aesthetic - There is an opportunity for brands to tap into the youth market by creating products that capture a sense of vibrancy and playfulness.
2. Nostalgic Character - By incorporating nostalgic elements into their products, brands can evoke a sense of familiarity and emotional connection with their audience.
3. Personalized Selections - Offering curated collections chosen by influential individuals can enhance the shopping experience and cater to specific consumer tastes and preferences.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of youthful aesthetics by incorporating vibrant patterns and colors into their designs.
2. Footwear - The use of nostalgic elements in footwear designs can provide disruptive innovation opportunities to capture consumers' nostalgia for iconic styles.
3. Retail - Curated collections curated by influential individuals can be implemented by retailers to offer personalized shopping experiences and increase customer engagement.