Elegantly regal, the Van Cleef & Arpels SS14 ad campaign have women wanting to attend a black tie event in the very near future. That is, if they can get their hands on a couple of these coveted jewelry designs in the first place. The intricate necklaces and chandelier earrings look like they are worth much more than an arm and a leg.
Shot by photographer Richard Ramos on location of what appears to be a luxury estate, the Van Cleef & Arpels SS14 ad campaign stars model Du Juan and Bonnie Chen. The international supermodels are draped in pieces from the brand's High Jewelry collection Pierres de Caractère, which was styled by Denise Ho. Hairstylist Dickey Blue and makeup artist Megumi Sekine were on beauty duty.
Regal Sisterly Jewelry Ads
The Van Cleef & Arpels SS14 Campaign Stars Ju Juan and Bonnie Chen
Trend Themes
1. High Jewelry Collection - The increasing popularity of high-end jewelry collections presents opportunities for additional luxury jewelry and accessory designers.
2. Luxury Fashion Campaigns - Innovative camera angles and unconventional locations in advertising campaigns could provide a competitive edge to luxury fashion labels.
3. Supermodel Endorsements - Opportunities exist for brands to contract supermodels for endorsements and influencer marketing to enhance brand recognition and visibility.
Industry Implications
1. Jewelry Industry - Brands in the jewelry industry can innovate with new designs and materials to tap into the increasing demand for luxury jewelry.
2. Fashion Industry - The use of innovative photography and unconventional locations could help luxury fashion labels stand out among competitors.
3. Marketing Industry - Marketing agencies can try to promote influencer marketing campaigns to leverage models and celebrities' social media influence.