In anticipation of the approaching Halloween season, Starbucks UK has introduced a 'Vampire Frappuccino,' which the coffee chain claims will be a "frightfully fun drink."
The Gothic caffeine-infused drink is comprised of a white chocolate Frappuccino base, that's been soaked with blood red strawberry sauce and topped with sweet whipped cream. This spooky limited-edition menu item hopes to prepare consumers for Halloween, as the drink will be available until the 31st of October.
After the popularity of Starbucks' 'Unicorn Frappuccino,' the coffee chain has been quick to introduce more creative and Instrgrammable seasonal offerings. To complement the Vampire-inspired drink, the brand is also retailing a 'Mummy' and 'Pumpkin' cookie, which are "as spooky as they are delicious."
Spooky Vampire Coffee Beverages
The 'Vampire Frappuccino' is Available at Starbucks UK Locations
Trend Themes
1. Seasonal Themed Beverages - There is an opportunity for other coffee chains to create their own unique and Instagrammable seasonal beverages.
2. Limited Edition Menu Items - Restaurants and cafes can boost customer excitement and drive sales by offering limited-time menu items that align with popular holidays or events.
3. Creative Food Presentation - Food establishments can attract customers by presenting their food and beverages in visually appealing and unique ways.
Industry Implications
1. Coffee Chains - Coffee chains can capitalize on the trend by creating their own vampire or Halloween-themed beverages.
2. Restaurant Industry - Restaurants can take advantage of the Halloween season by introducing spooky limited-edition menu items.
3. Bakery Industry - Bakeries can incorporate Halloween-themed cookies or other treats to appeal to customers during the holiday season.